This didn't convert very well! The picture lags, but the sound is still good. I wish I had time to record and upload it again, but I don't. But if you press play and just listen (ignore the picture), you'll still get the gist. :)
BEA Recap from Penelope Lolohea on Vimeo.
Notes from the video
Bloggers Mentioned:
Gina from The Bucket List
Sierra from Dear Restless Reader
Books Mentioned:
The Show Must Go On by Kate Klise and M. Sarah Klise
Train by Elisha Cooper
Rhoda's Ocean by Betty Abbott Sheinis
The Nazi Hunters by Neal Bascomb
The Rithmatist by Brandon Sanderson (Already released, but I just love his books!!) :)
Ever After by Vicki Courtney
Burial Rites by Hannah Kent
A Wounded Name by Dot Hutchison
The Story Behind Rhoda's Ocean
(Copied from the pamphlet)
"The original watercolor for the book's cover was found by the owners of a local art gallery under some laundry in a guest room of the author's home. The rest of the book had been lost for decades (I was told 20 years) until shortly after Betty's death in April, 2012. Her husband, Arnold, remembered that Betty kept her favorite artwork under her grandfather's antique bed and found the portfolio that contained all the artwork for this beautiful book."
Randi Zuckerberg's
10 Trends That are Shaping the Media World
1. You are more than what you write.
- People increasingly want to know more about the people behind the blogs (you!)
- It's important to be human and relatable.
- Think about what you can do to introduce people to who you are, and what you are passionate about.
2. Brands as media companies
- Brands are creating media moments that are almost as influential as big TV moments.
- Pinterest is being utilized by brands.
- Brands such as [can't remember the name of the company] are starting to realize that they're not just a retail company, but also a media company.
3. Enhanced media
- We are starting to see that people will pay for premium content online.
- Anyone can bring their dreams to life, and sell them.
4. More signal, less noise
- Curating the best content is so important!
- Take your skills, and teach with them. This is the time for experts.
- Create lists for your fans (example: Mashable's weekly '62 Stories You Might Have Missed').
5. Images speak louder than words
- Pinterest and Tumblr
- Images can catch attention and help sell a product
6. Think of yourself as an entrepreneur
- Companies are working harder to keep their current employees, instead of having them leave to create their own startups.
7. The @reply is the new autograph
- People are using @replies (and other media) to acknowledge hardcore fans.
- Facebook chats, and Google hangouts with small groups of loyal followers.
8. Gamification of EVERYTHING
- Shopping deals where you get rewards for shopping
- Freebies for doing tasks
- Workout alarm apps that blast your laziness out to your friends
- Cheer me up apps
- Everything is becoming like a game
9. Video for storytelling
- Example: Vine, videos in 6 seconds or less.
- Example: Google glass.
- Allowing fans to have creative control.
10. Etiquette and digital detox
- Think about how to manage professional digital reputation.
- Think about how to manage the screen time of children
- Her new books: Dot Complicated (adult), and Dot (children's book), out 11/5/13.
